Gourmet focus Here we go again This market segment views grocery shopping as a chore. They seek to reduce the time, effort and cost associated with shopping. They favor retail outlets that are conveniently located, have clear displays, and easy to find information.
Untilstreet markets and bazaars were the top performers in the Indian retail Sector, and they contributed immensely to sales. But aftercountry saw an emergence of mall culture especially in metros like Delhi NCRand Mumbai with an incredible pace.
Just a few years before, people had to make a choice among shopping, movies or hanging out on a holiday but thanks to our malls, all these jobs can be performed at the same time, under the same roof and that too with a wonderful experience.
People find these malls to be the best place to shop or hang out in summer heat as they offer free entry to a completely air conditioned complex with good music playing all Segmentation of mall shoppers in india and loads of window shopping opportunity which is appreciated by one and all.
Not to forget the numerous food joints that serve different cuisines meant to create a center of attention for all the foodies. These emerging formats serve various purposes like shopping, entertainment, get together, dating or simply a free of cost good place for time pass.
For teenagers especially the colleges going students, unfortunately, malls have become the coolest and safest place to go bunking. Opening of dance floors discos have added a new adventure and fun to teenage life.
Almost all the malls present in any region can match any high-quality mall in any part of the world. The reason why shopping malls are getting popularity and acceptability actually lies in their international appeal.
Traditional retailers and market platforms now have to imitate malls by creating a better overall shopping experience for potential customers by offering a mix of diverse products — including food and beverage as well as entertainment outlets — preferably under one roof, like malls offer.
A consumer is attracted to a mall because of the availability of world-class ambience and services, exposure to a multitude of brands, tempting promotional offers and significant periodic discounts. The superior ease of shopping in air-conditioned, aesthetic comfort as well as access to a variety of food options are added incentives to mall visitors.
Prospects of shopping malls in India: Though malls are flourishing in all parts of the country, they have not been able to replace traditional markets, which are still popular among the pocket conscious people.
The country has more than malls alone in National Capital Region NCR and Mumbai accounting for maximum numbers of the gleaming shopping centres. The retail sector will see over 45 million sq ft of shopping centre space by the year end.
Changing Attitudes of the Indian Population: Driven by growth in middle class income, education level, standard of living and willingness to spare money, middle-class Indians have broken off their love of traditional stand-alone Indian stores that have no air conditioning; organized parking and other public amenities.
As per industry estimates, bynorth zone will account for 42 per cent of total mall space, followed by west zone 35 per centsouth zone 15 per cent and east zone 8 per cent.
Similar study conducted by Images Retail also reveals similar figures. Images study said a lot more activity on the mall development front was expected from the smaller cities in the years ahead. Tier II cities will play major role in retail space extension activities.
The study also reveals the facts that the fast growing middleclass population, the rise in women workforce and consumerism over the decade is the major forces in driving demand in the retail sector.
For the present generation Gen Xshopping mean much more than a mere necessity and malls are now fast becoming image benchmarks for communities. Emergence of a Different Culture: Shopping experiences are related to general tendency toward acts of buying. They are conceptualized as a specific dimension of lifestyle and operationalized on the basis of activities, interests and opinion statements pertaining to acts of shopping.
The way the malls are coming up and are being accepted by not only metros but cities and small towns, it has given birth to different shopping culture.
For instance, people living around the In-Orbit Malls in Mumbai, can attend free workshops on varied interests like self defence, calligraphy or fruit carving, or showcase their talents in performing arts or even take a brisk morning walk at 6.
Its parking and toilets are also functional at this time to provide people a safe place for green and clean space. The promoters of Vashi Mall, Mumbai at early morning has introduced a free bus service to pick up and drop customers in and around Navi Mumbai and plans to roll this out to their other malls too.
The tariff for the Tata Indica chauffeur service, provided by Abirami mall, is less than the standard call taxi rates of around Rs 15 per km. On an average, at least 40 to 50 people call for cab services.
Another mall, Express Avenue, will soon have golf carts to ferry senior citizens and the disabled around, nursing rooms for mothers and hobby centres for children. Ampa Sky Walk Mall has touch screen booths and roaming may-help-customers guides to guide customers.
There has been a spiralling growth in the number of shopping malls in India from none in to nearly within ten years.In this sense, the present work focuses on store attributes as a possible criterion to segment the shoppers.
It starts by analysing the importance of consumer segmentation to the retailers. After reviewing the literature of market segmentation, we performed a segmentation analysis of clothing and apparel shoppers in India.
E-mail address: [email protected] FIFTH INTERNATIONAL CONFERENCE ON MARKETING AND RETAILING (5TH INCOMaR) Determinants of Shopping Mall Attractiveness: The Indian Context Dr.
Amit Mittala*, Dr. Deepika Jhamba aChitkara Business School - Doctoral Research Center, Chitkara University, Punjab, India* Abstract This paper identifies the main attributes that lead to .
“Instead of competing with global companies in China, we’re competing with them in India, which is an open market,” Alibaba Mobile Business Group president Jack Huang told me in an interview.
The King of Prussia Mall, located 30 km from Philadelphia, has a Morton’s Steakhouse and Capital Grille. The Crystal Cove shopping center in Newport Beach, CA has more than a dozen upscale restaurants, including Tamarind of London and Mastro’s Ocean Club.
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